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Give 'em what they want and they'll reward you big time!  

Here's a menu of search engine "food" web pages must have to attract the "spiders".

 
BASICS of Search Engine Optimization:
 
SPIDERS
  

These are the software programs that are designed to search out web sites and individual web pages and bring them back to their owner to place in a database called and "index". All search engines use this principal of search and bring back. They have specific requirements (we like to call "spider food") and mathmatical formulas (algorithms) that they use to determine the importance of a particular web page or web site. What is this so called "Spider Food"? TEXT!!!
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TEXT! TEXT!! TEXT!!!
   They cannot read or "see" graphics! FLASH is completely out of the question (over 90% skip a FLASH intro anyway). The text with the KEYWORDS and KEYWORD PHRASES has to be at the top 1/3 of the page or they may just ignore the page and move on. Lot's of Javascript or other heavy programming at the top is a major problem because the TEXT needs to be at the top of the HTML coding.
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KEY WORDS & PHRASES
  
What do people type into those little boxes on the search engines to find what they are looking for on the internet? What is this particular page trying to say or sell? These are a couple of the types of questions to ask in determining what the target keywords should be.
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META TAGS
  
Very important! They are invisibly written at the top of the HTML coding so they aren't seen by the public on your viewing web page, but are critical to being ranked will in many engines. The "description" in this tag is what actually shows up on the listing under the "Title". The "keyword" tag is a list of words that we think are what this page is about and want the engines to think so as well. There must be TEXT on the page that matches the keywords in this tag or you run the risk of being banned for spamming (trying to trick the SEs)
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  TITLE TAG   MOST IMPORTANT!!! Even if you don't have meta tage, or a lot of text or anything else - you have to GET THIS RIGHT. What the page is about should be FIRST. Your company name should be last, if it's there at all. Most SEs have strict limits on how many characters are allowed in the "title tag" so those all important "keywords" better be there.
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<Hx> TAGS
   Simply put. . . This is a headline. It's a tag in the HTML coding that tells the SEs "This is important!" They look for BOLD emphasis and <H1> - <H6> tags for what the author or creator of the site think is important. If they don't find what they are looking for they WILL make up their own criteria and word the description of your page(s) or site by the text they find.
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Alt TAGS
   There are two purposes for these wonderful tags. 1) Palm Pilots and the disabled can read them. How? You've rolled your mouse over a picture or graphic and had a little box pop up with words in it describing the graphic. That's an "alt tag". 2) They makes the graphic readable by the search engines. Careful though. They help graphic designers but are NO SUBSTITUTE for TEXT.
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Internal Text Links
   Google and other SEs look for text links to determine "Theme". The theory seems to be that this will discourage spamming and it pretty much does the job. It's best to have them close to the top of the page if at all possible. But having these links toward the bottom with keywords in them can work wonders, too. Getting the keywords in the text link is the ticket.
                 
  HTML   Web pages are actually written in HTML code. It's what makes them "show up" on the internet. The code tells the browser - Explorer of Netscape or whatever, to do certain tasks, like "go get a graphic and put it here" or "line up the text like this". It does not work like Microsoft Word! Even if you work up a page in Word and tell it to save the page as a web page the HTML is awful and definitely not search engine ready.
                 
                 
                 
                 
                 
                 
                 
                 
                 

 
 
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