What is search engine optimization

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Search engines are how nearly everyone finds what they are looking for on the internet. People sit down at their computers, go to their favorite search engine, like Google, AOL Search, Yahoo, MSN Search, Lycos, and Netscape and type in the words or phrase for what they want to find on the internet.

Getting your pages to show up on page one of the major search engines is the goal of optimizing a web site or web pages. It is not magic. It's math, research, formulas, ratios and experience. SWD has been enjoying getting clients to the top for over five years. We do the work necessary to get you there.

Your web pages CAN BE on PAGE ONE!

There are very specific things that must be done in order for that to happen. The page(s) must have TEXT. They can't read graphics or FLASH. There must be META tags in the HTML (the background language used to make web pages). The targeted keywords for both the web site as a whole and each page on the web site must be determined. The ratio of keywords to the total amount of text on the page must be established. Confused? Lost in this mumbo jumbo of techncial jargon? That's why we're here. We know what to do and how to do it. Find out how we optimize.

Search engine optimization is getting your web site and web pages in a format that the search engines can read, will like, and will include in their database(s) (called an "index").