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Selling products and services on the internet is E-commerce

An e-commerce website must be reliable, verifiable, dependable, and available.

Customers lost faith in shopping on-line in 2000 because the dot coms couldn't deliver on time for the holidays. Even though sales were fairly good in 2001 over the holidays, the recession and lack of trust have caused most shoppers to rely on "branded" sites (such as Amazon.com) only. TRUST! That's the key to the art of selling on-line. You build it with familiarity. A BBB-O (Better Business Bureau On-line) logo is a good start. Using a trusted name in on-line shopping like VeriSign, PayPal or CCNOW increases the likelihood of your visitor becoming a customer or client.

Available for customer support. The greatest mistake in business today is underestimating the re-sale. Keep them coming back. Make the customer happy. Train the people who answer the phone in the art of friendliness and understanding toward the frustration on the other end of the line. Maximize the value of EVERY customer.

Get that 800 number at the top of each and every web page whether you have shopping carts or not.

Usually this means having a shopping cart for each product, an internet merchant account and the ability to accept credit cards. But you can sell on-line very effectively by just posting your 800 number preeminently at the top of each and every page on the website. Many, many people prefer to hear a human being than fill out confusing and often frustrating on-line shopping forms. It doesn't have to cost an arm and a leg, either.

Six Keys to E-commerce Success:

1. The Right Web Address Establishes Your Online Identity

What are the first three words that come to mind when you say 'Internet' to someone? Most of the time it will be 'dot-com' along with 'Web' or 'surfing.' Dot-com is forever chiseled into our brains as directly associated with the Internet.

The first step toward e-commerce is selecting the name of your site. Your Web address (also called a URL—Uniform Resource Locator—or "domain name"), tells customers who you are and how to find you on the Internet. It is the core of your Internet identity—your online brand. And because no two parties can have the same Web address, your online identity is totally unique. Example:    www.mywebsite.com.  Using the new .biz, .info., etc. extensions are unfamiliar to most people. Avoid them for now.

CAUTION!!! Buy your domain name at the same place you are going to park your website. Transferring to a new server (website home) can become a nightmare.

2. Find the right online home

For most standard stores on the street or in a mall, location is very important. Your e-commerce business needs the right home, too. Once you have decided and bought the domain name you have to put it on a "server" that actually displays the pages on the web. It's probably not practical for the average small business or home based business to purchase and set up your own web server. So, finding the home for your site with the right internet service provider or web host is critical. Of course SWD offers low-cost solutions for all your hosting and even ISP needs.

3. Build an attractive storefront. Following some basic guidelines SWD will help make your site easy and fun for customers to navigate. And that means more sales for you.

4. Build TRUST . In the anonymous world of the Internet, customers will not communicate private information, like credit card numbers or phone numbers, to your e-commerce site uless they're sure your site is legitimate and the information they send you is protected. Make sure your site is secure-and that your customers know it.

5. Easy On-line payment for customers. Make sure you not only offer customers a variety of convenient payment methods, but that you can process them all.

6. Let the world know about your site. A memorable domain name, a great-looking design, and top-notch products and services can make your site successful only if customers know about it. Don't neglect promoting your site to drive traffic to it

You want your e-business to grow and thrive, but building the elements of e-commerce into your web business is a big job. SWD can help. Our years of experienc designing, building and promoting e-commerce services for individuals and businesses of all sizes are at your service, SWD offers a complete set of solutions that help you easily handle every step of the e-commerce process. Let us help you ensure that your e-commerce business gives you the competitive edge. 

SWD can get your e-commerce website set up and running very quickly. Let us know when you're ready to go.